George Osborne, Chancellor of the Exchequer, provides words of praise and support for the boxing and martial arts academy
London, UK, 15 November 2013: Fight for Peace, the NGO that combines boxing and martial arts with education and personal development, last night held a high level networking event at 11 Downing Street to celebrate past achievements and to set out […]
Belo Horizonte, Brazil, 14 November 2013: Cruzeiro last night wrapped up the Campeonato Brasileiro – the Brazilian football league title – for the third time in their history after they beat Esporte Clube Vitória 3-1 with goals from Willian, Júlio Baptista and Ricardo Goulart.
Cruzeiro’s domination of the Brasileiro caps a momentous year for football in Belo Horizonte after their […]
Belo Horizonte, Brazil, 16th October 2013: The City of Belo Horizonte and the State Government of Minas Geraishave today signed a landmark agreement with the British Olympic Association [BOA] that will see Team GB train, prepare and acclimatise in the Brazilian city in the run up to the Rio 2016 Olympic Games.
The official Memorandum of Understanding [MoU] was signed today by BOA Chairman, Lord Sebastian […]
27 September, Florence: Brian Cookson was today elected President of the UCI at its congress in Florence, Italy by 24 votes to 18 after campaigning on a manifesto centred on restoring trust and credibility in the UCI and growing cycling worldwide. Mr Cookson will take up his UCI position with immediate effect.
Speaking after the result was announced, Brian Cookson said:
“It […]
Squash would be a truly new Olympic sport, notes the consultant Mike Lee, who is overseeing the World Squash Federation bid.
http://www.nytimes.com/2013/09/01/business/olympic-wheel-of-fortune.html?adxnnl=1&adxnnlx=1378041683-Sak+dJZbeV7mChiHbPPoCw
Lausanne, Switzerland, 4th July 2013: The International Olympic Committee [IOC] today made the historic decision to award the 2018 Youth Olympic Games to Buenos Aires, the capital city of Argentina.
Following four bids for the Olympic Games, today’s vote by the IOC is a landmark moment for Buenos Aires, South America and the Olympic Movement.
Buenos Aires was announced […]
Buenos Aires, ARGENTINA, 23 June, 2013: Celebrating its 90th anniversary, the Argentinean Olympic Committee, in partnership with the Buenos Aires 2018 Youth Olympic Games Bid, has hosted a free public sports and culture festival this weekend to celebrate 2013 Olympic Day.
Held annually around the world, Olympic Day celebrates the anniversary of the founding of the International Olympic Committee [IOC] […]
4 June 2013: British Cycling President, Brian Cookson, today announced that he is willing to offer himself as a candidate for the position of President of the Union Cycliste Internationale (International Cycling Union). Elections take place at the Annual Congress in Florence, Italy, in September.
Cookson said;
“I am today announcing that I am standing as a candidate for the Presidency […]
London, UK, 31st May 2013: Youth Council Members from Luta Pela Paz boxing academy, the Brazilian arm of Fight For Peace, are in London this week to take part in a Youth Exchange Programme with their UK counterparts.
The exchange programme, which is running from the 27th May to the 3rd June, will see seven Brazilian Youth Council Members aged […]
29 May, St Petersburg, Russia: The World Squash Federation today welcomed the decision by the International Olympic Committee [IOC] Executive Board to shortlist Squash as a potential sport to join the Olympic Programme for the 2020 Olympic Games.
The IOC Executive Board, which comprises 15 IOC members including President Jacques Rogge, made its decision after receiving presentations from […]
Paul Lemon, former London 2012 Ticketing and Hospitality Manager, joins Prestige Ticketing as Head of Business Development
LONDON, UK; 21 November 2012: Prestige Ticketing, the organisation that provided the official in-venue hospitality at the London 2012 Olympic and Paralympic Games, is pleased to announce that Paul Lemon has joined as Head of Business Development.
Paul joins Prestige Ticketing with over 15 […]
Hein Verbruggen, Hassan Al Thawadi and Alessandro Del Piero to speak at Securing Sport 2013
Doha, Qatar; 18th December 2012: The International Centre for Sport Security (ICSS) has announced today that Hein Verbruggen (President of SportAccord), will speak at Securing Sport 2013, the leading international sport security and integrity conference.
As part of the ICSS’s mission to drive new thinking in […]
Squash Leads on ‘Innovation’ in Bid Presentation
New Squash 2020 Promotional Film Unveiled
Lausanne, Switzerland; 19 December 2012: The World Squash Federation (WSF) today presented its case for Squash to be included in the 2020 Olympic Games to the International Olympic Committee’s Programme Commission. The WSF delegation was led by its President N Ramachandran, and featured men’s world No1 James Willstrop, […]
Brazilian President, Dilma Rousseff, lends support to Belo Horizonte ahead of the FIFA Confederations Cup 2013 and 2014 FIFA World Cup™
Belo Horizonte receives full government support following the opening of the Mineirão Stadium
Belo Horizonte, Brazil; 23rd December 2012: Belo Horizonte, Host City for the FIFA Confederations Cup 2013 and 2014 FIFA World Cup™, has today received the full […]
Belo Horizonte, Brazil; 17th October: Yesterday Jerome Valcke, FIFA Secretary General, visited Belo Horizonte during his FIFA World Cup Host City tour and praised the city’s preparations ahead of FIFA Confederations Cup 2013 and 2014 FIFA World Cup™. During the visit, Valcke commended the advanced stage of the Mineirão stadium’s construction works and reaffirmed the delivery date of […]
After seven years of detailed planning and extensive investment, the curtain has finally come down on the 2012 London Olympic and Paralympic Games. Regarded by many observers as one of the most successful Games ever, London also showed some important new trends in relation to marketing, communications, social media, broadcasting and sponsor activation. The use of digital and social […]
Buenos Aires, Argentina, September 28, 2012: The Buenos Aires 2018 Youth Olympic Games Bid Committee has today confirmed that, ahead of next month’s deadline to submit its YOG Candidate File to the International Olympic Committee, the President of Argentina Cristina Fernandez de Kirchner has signed all required Head of State guarantees.
The guarantees signed by President Kirchner commit Argentina to […]
Rio de Janeiro, Brazil; 28th September 2012: Yesterday it was announced by Prime Minister David Cameron that British firm VERO Communications, a leading international sports marketing and communications agency, together with its Brazilian office, MLA TRUE Communications and Brazilian sister agency, Approach has been appointed by AECOM in Brazil. AECOM is the global architectural firm responsible for the design […]
Dr. Ary Graça named as President of the Fédération Internationale de Volleyball (FIVB)
Dr. Ary Graça replaces Jizhong Wei in FIVB’s first democratic election
Anaheim; USA 21st September 2012: Today Dr. Ary Graça, President of the Brazilian Volleyball Federation, was named as President of the Fédération Internationale de Volleyball (FIVB) at the 33rd FIVB World Congress which took place in Anaheim, […]
Rio 2016™ celebrates Brazilian Independence Day and marks ‘four years to go’ until the start of the 2016 Paralympic Games
London, United Kingdom, 7 September 2012: The Rio 2016™ Organising Committee for the Olympic and Paralympic Games [Rio 2016™] today celebrated Brazilian Independence Day and marked ‘four years to go’ until the start of the 2016 […]
Doha, Qatar, 12 October: Doha 2020 today announced the appointment of VERO Communications and Andrew Craig as lead advisers to their bid to host the 2020 Olympic and Paralympic Games.
Commenting on the appointments, Sheikh Saoud bin Abdulrahman Al-Thani, Secretary General of the Qatar Olympic Committee and Vice-President of Doha 2020, said: “We are delighted to have both […]
Rio de Janeiro, Brazil: 22nd August 2011 – VERO Communications, a leading international sports marketing and communications agency and its new Brazilian company (MLA True Communications) has today announced a collaboration with Approach, one of Brazil’s largest PR agencies.
The announcement comes on the eve of a major event in Rio to launch VERO in Brazil and the new partnership […]
Following the IOC’s announcement that Squash is on the shortlist for Olympic inclusion in 2020, the World Squash Federation [WSF] today announced that it has appointed VERO Communications to be their Bid Management Company.
WSF President N Ramachandran, commenting on VERO’s appointment said:
“I am delighted that we have reached agreement with VERO for them to be our Bid Management […]
DURBAN, SOUTH AFRICA, 6 JULY 2011: The PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee today claimed a historic victory as the Winter Games were awarded to a Korean city for the first time, and praised VERO Communications for the role the agency played in the successful campaign.
VERO, a leading international sports marketing and communications agency, […]
In five short years Vero Communications has established itself as one of the most recognisable names in the sports industry worldwide. SportsPro caught up with Mike Lee, chairman of the agency that has played a key role in Rio de Janeiro’s successful bid for the 2016 Olympic Games, rugby’s entry into the Olympic Sports programme and Qatar’s campaign to […]
PR supremo Mike Lee was on the 2012 Olympic bid team and we won; not on the 2018 World Cup one and we lost; backed Qatar 2022 … You do the maths: how you spin it is how you win it.
Right now, sport is a huge business. In 2009, the global sport market - including sponsorship, merchandising, media rights […]
VERO SHOWS ITS BRAZILIAN SIDE
VERO Communications launches new office in Brazil – MLA True Communications
Hettie Paul appointed as Brazil Manager to lead new local office in Rio de Janeiro
25th May 2011, London, UK. VERO Communications, a leading international sport business consultancy based in London, is delighted to announce the launch of its first overseas office in Rio de Janerio, […]
VERO Communications receives 2 nominations for CIPR Excellence Awards 2011
Covering work completed over the past 12 months, VERO has been shortlisted in two categories for best Global Public Relations and the Outstanding Small Consultancy award.
The nominations are on the back of one of the most successful years in VERO’s history. Following VERO’s role in the successful Rio 2016 Olympic […]
Sunday 2nd January 2011
15 Sport: ‘Broadcasts will use holograms’
Globalisation in sport will continue: it’s a trend we’ve seen by the choice of Rio for the 2016 Olympics and Qatar for the 2022 World Cup. This will mean changes to traditional sporting calendars in recognition of the demands of climate and time zones across the planet.
Sport will have to respond […]
Mike Lee, the Englishman behind Qatar’s World Cup success
Having helped to bring the Olympics to London in 2012 and Rio four years later, Mike Lee is toasting another victory tonight
Mike Lee worked for the Premier League and for Uefa before working on successful bids for the 2012 and 2016 Olympics and the 2022 World Cup.
At least there was […]
The Brazilian Olympic Committee (Comitê Olímpico Brasileiro) and Rio 2016 today confirmed that London’s historic Somerset House will be the venue for Casa Brasil, their official ‘Olympic House’, during the London 2012 Olympic and Paralympic Games.
A delegation from Brazil, led by Carlos Nuzman, President of the COB and Rio 2016, travelled to London to participate in a signing ceremony […]
VERO Communications, the specialist sport and business agency, has today announced three new consultant appointments and its most recent client wins.
Clair Ashley, formerly a Senior Consultant with Brown Lloyd James and an Associate Director at Braben, has been appointed as a Director at VERO.
Clair previously headed the team responsible for all of Setanta’s consumer PR, including the Premier League, […]
Born from London’s successful 2012 Olympic bid, VERO Communications is a specialist consultancy providing strategic brand and communications counsel in the business of sport. VERO works for a broad range of clients, advising them on brand positioning, strategic communications, marketing, sponsorship and media relations.
Most recently, VERO was lead strategic communications agency for the city of Rio in its successful […]
VERO is delighted to have been shortlisted for the Sport Agency of the Year at the 2010 Sport Industry Awards.
The Sport Industry Awards is one of Europe’s largest and most prestigious commercial sport awards, spanning marketing, PR, sponsorship, new media, publishing, advertising and design.
The short listing highlights a very successful year for VERO. During the last 12 months, VERO […]
LONDON, 26 January 2010: PyeongChang 2018, the organisation leading PyeongChang’s bid to host the 2018 Olympic and Paralympic Winter Games, has appointed London-based agency VERO Communications as its strategic campaign and communications agency.
VERO’s work will include supporting the development of PyeongChang 2018’s overall campaign strategy and communications plan as well as leading international media relations on behalf of the […]
VERO Chairman Mike Lee – former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid and lead advisor to the successful Rio 2016 and Rugby Sevens Olympic campaigns – discussed major event bidding in the November edition of SportBusiness International.
Further information about SportBusiness International can be found here: http://www.sportbusiness.com
Click here to read the article
VERO is pleased to announce that we have been appointed to the UK government’s Central Office of Information (COI) PR Roster following a tender process at the end of this year.
VERO is one of eight agencies to be selected in the ‘Sports’ category of the roster.
This is an exciting opportunity and we are looking forward to the prospect of […]
VERO, the international sport business consultancy, is pleased to announce three important new client wins – the International Paralympic Committee (IPC), Rio 2016 (the Candidate City bidding to host the 2016 Olympic and Paralympic Games) and Beyond Sport (a major new global charity backed by former Prime Minister Tony Blair).
INTERNATIONAL PARALYMPIC COMMITTEE (IPC)
The IPC, the global governing body of […]
VERO is also pleased to announce the redesign and fresh new look of its website. Please take a look at http://www.verocom.co.uk
For further information please contact:
Natalie Sawyer/Mike Lee, VERO Communications: +44 (0) 20 7379 4000
VERO, the sport business communications consultancy, has today announced the appointment of Catherine St-Laurent as Senior Consultant, specializing in international communications.
Catherine joins VERO from Burson-Marsteller Brussels where she focused on the strategic development and management of pan-European communications campaigns, event management, and international and European media relations. Catherine also brings with her significant experience in running and implementing campaigns […]
Vero Communications has been appointed by the International Rugby Board – the Dublin-based world governing body for Rugby – to advise the IRB on its strategy to grow the game’s popularity globally and get Rugby re-instated into the Olympic Games.
Commenting on the appointment, Mike Lee, CEO of VERO said: “After a hugely successful Rugby World Cup 2007 and the […]
The England and Wales Cricket Board (ECB) and VERO Communications this week launched a campaign aimed at promoting cricket as a force for social good. The ECB envisages that the ‘One Game’ Campaign will widen the appeal of cricket while celebrating the diversity that already exists within the game. VERO developed the campaign ideas following a workshop with the […]
VERO Communications has been appointed by the Doha 2016 Olympic and Paralympic Bid Committee to lead the development of its global communications strategy. The account will be led by Mike Lee OBE, VERO Chief Executive and former Director of Communications and Public Affairs for London’s successful 2012 Games bid.
As well as providing strategic communications counsel, VERO will also oversee […]
VERO Communications has been appointed by the International Association of Athletics Federations (IAAF), the governing body of world athletics, to help promote their Athletics World Plan and help devise future communications strategies.
VERO CEO, Mike Lee, will work directly with the IAAF President and his communications team to help highlight the achievements of the governing body in the world development […]
ERO and Haymarket Network have been appointed by the Amateur Swimming Association (ASA) and British Swimming to develop a strategic communications plan and review the media and marketing departments for the bodies responsible for promoting swimming in England and across the UK.
The joint VERO and Haymarket Network team will be led by Mike Lee, CEO of VERO, and Simon […]
An outstanding first year of trading has led to VERO Communications being identified as the Agency to Watch for 2007 by PR Week. Since being founded by Mike Lee OBE, VERO has gone from strength to strength with a range of national and international clients.
Lee, former Director of Communications and Public Affairs at London 2012, is delighted by […]
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