Vero Communications has been appointed by the International Rugby Board – the Dublin-based world governing body for Rugby – to advise the IRB on its strategy to grow the game’s popularity globally and get Rugby re-instated into the Olympic Games.

Commenting on the appointment, Mike Lee, CEO of VERO said: “After a hugely successful Rugby World Cup 2007 and the recent appointment of a new Chairman, the IRB is now refocusing its efforts to drive the global growth of the game. Developing an appropriate, coherent communications strategy to underpin the IRB’s growth plans is what VERO has been bought on board to help create and deliver and we are delighted to be working with the organisation at such an exciting time for Rugby. The re-inclusion of Rugby into the Olympic Games is an important element of the IRB’s vision for growth and we will be helping the IRB set out and communicate the case for this as effectively as possible.”

Greg Thomas, Head of Communications for the IRB added: “Rugby is experiencing international growth but it is important that we don’t stand still. Olympic inclusion is an important element of our vision for the game, particularly as we seek to develop in markets as far afield as Asia, Russia, North and South America. VERO is uniquely placed to help articulate the case for Rugby’s Olympic inclusion and to advise us on what we can be doing differently to communicate the benefits of the game globally. We are delighted to be working with them.”


Notes to Editors

  • Bernard Lapasset is the new IRB Chairman and took up his post in January 2008.
  • Rugby was last played in the Olympic Games in 1924.
  • The IOC is scheduled to consider amending the Olympic sport programme in 2009.

  • About the International Rugby Board (IRB)

    The International Rugby Board (IRB) was founded in 1886. With its headquarters in Dublin, the IRB is the world governing and Law making body for the game of Rugby Union. The day to day business of the Board is conducted by a professional staff of over 50, the majority of whom are based in Dublin.

    There are a number of tournaments under IRB control, including the Womens Rugby World Cup, Rugby World Cup Sevens, IRB Sevens, IRB Junior World Championship, IRB Junior World Rugby Trophy and IRB Nations Cup. The principal IRB property is, however, Rugby World Cup.

    Visit for more information.

    Press Release