Rio 2016 Candidate City

The Challenge

To secure the selection of Rio de Janeiro as Host City of the 2016 Olympic and Paralympic Games, bringing the Games to South America for the first time in history.

The Outcome

  • Rio was elected Host City for the 2016 Olympic and Paralympic Games in Copenhagen in October 2009
  • Rio beat Madrid in the final round vote by 66 to 32
  • The selection of Rio for the 2016 Games made front page news in over 250 publications, providing a massive boost to the image and reputation of Rio and Brazil worldwide
  • The Rio 2016 campaign has been presented and recognised as a case study in global communications to international audiences

VERO’s Role

  • Capture the essence of Rio’s ‘offer’ through the key themes of celebration, certainty and transformation
  • Development of a global communications plan
  • Develop Rio 2016 presentation scripts, films and visual support
  • Onsite support at key continental Olympic Family presentations, including the IOC, Evaluation Commission visit and the IOC Session in Copenhagen
  • Hosting international press conferences and briefing bid leadership, high ranking politicians, athletes and ambassadors
  • Domestic campaign strategy development
    Bid communications material development (e.g. brochures, direct mailings, etc)
  • Advising on Rio 2016 advertising campaign strategy and implementation
  • Handling all international media relations and monitoring