Brian Cookson OBE – Campaign to become UCI President
To help secure the election of Brian Cookson as the new President of the International Cycling Union (UCI), VERO was lead adviser on the design and implementation of the global media, communications and campaign strategy, as well as overall narrative and messaging.
On 27 September 2013, Brian Cookson was elected President of the UCI by delegates at its Congress in Florence by 24 votes to 18, to defeat the incumbent President, Mr Pat McQuaid.
Strategic counsel and advice on all campaign elements
Devised campaign key messages and overarching narrative
Drafted campaign manifesto content
Created manifesto brochure
Drafted major speeches and presentations
Drafted written communication to delegates and global cycling family
Co-ordinated all international media relations activity including manifesto launch in Paris and election process in Florence