VERO shortlisted for Best Use of PR for the Campaign for Brian Cookson to become UCI President

The Sport Industry Group is delighted to announce the Official Shortlist for the BT Sport Industry Awards 2014, with the winners to be announced at the star-studded BT Sport Industry Awards ceremony in London on Thursday 8th May.

15 sports are represented on the shortlist by a host of brands, teams, agencies and organisations collectively responsible for the finest commercial performance that British sport has had to offer over the past 12 months.

The Official Shortlist was selected through an extensive Steering Process involving 50 key industry figures and more than 60 hours of intensive judging, fully overseen by Deloitte, the Official Independent Scrutineers of the BT Sport Industry Awards. The Official Shortlist will now go forward for consideration by the main Judging Panel, who will decide the winners in each category. Made up of leaders from across the sport industry and the wider business world, each Judge brings to bear years of expertise in a particular field, as well as their wider industry perspective. More information on the Judging Panel and the overall judging process can be found at

For the full BT Sport Industry Awards 2014 Official Shortlist, visit

Join the conversation on Twitter at @SportIndustry and #BTSIA

Official BT Sport Industry Awards 2014 Shortlist

Brand of the Year, sponsored by Pinsent Masons

  • adidas
  • Manchester United
  • The Championships, Wimbledon
  • UEFA Champions League

Best Sponsorship of a Team or Individual, sponsored by Kantar Media

  • adidas – Andy Murray – Hit The Winner
  • adidas – Chelsea FC – ‘It’s Blue, What Else Matters?’
  • BMW – England Rugby – The Ultimate Performance
  • Microsoft UK – British & Irish Lions
  • Thomas Pink – British & Irish Lions
  • – Newcastle United Football Club

Best Use of PR, sponsored by Action Images

  • adidas – ‘It’s Blue, What Else Matters?’
  • Bupa – My First Run
  • bwin – Telepathic Football
  • Everton Football Club – Make Their Day
  • The Jockey Club – Retail Bond
  • Vero Communications – Campaign for Brian Cookson to become UCI President

Best Live Experience, sponsored by Eurosport

  • adidas – #jumpwithdrose
  • adidas Golf – Weather The Storm 
  • adidas global – adidas lab
  • NFL – NFL on Regent Street
  • UEFA – Champions Festival 2013

Governing Body of the Year, sponsored by the Daily Telegraph

  • British Athletics
  • British Cycling
  • ECB
  • England Netball
  • RFL
  • The FA

Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach

  • Bank of Scotland Great Scottish Run
  • Brownlee Tri
  • Prudential RideLondon
  • PruHealth World Triathlon Grand Final
  • Royal Parks Foundation Half Marathon and Ultra 2013

Best Sponsorship of an Event or Competition, sponsored by ICON

  • Aviva – Aviva Premiership Rugby
  • Budweiser – The FA Cup with Budweiser
  • Energizer – Energizer Night Run 2013
  • Glenmorangie – ‘The Spirit of the Open’
  • QBE – QBE Internationals 2013
  • Sainsbury’s – Sainsbury’s Summer Series 

Best International Marketing Campaign, sponsored by London & Partners

  • adidas – Team Messi
  • Global Launch of CR7 by Cristiano Ronaldo
  • Infiniti – Red Bull Racing Sponsorship – Formula One
  • Oakley – The Ride
  • SAP – SAP at the WTA Championships
  • Standard Chartered Bank – ‘The Standard Chartered Trophy – Road to Anfield 2013’

Community Programme of the Year

  • Inclusive and Active 2 
  • Join In Trust – The Join In Summer
  • Natwest – Natwest RugbyForce 2013
  • Sky and British Cycling – Sky Ride 2013
  • Tesco Bank – Tesco Bank Football Challenge
  • Tottenham Hotspur Foundation – E18HTEEN

Digital Platform of the Year

  • Pitchero
  • Sky Sports Digital Media
  • Teamer
  • The Official Everton App
  • The Official Wimbledon iPad App

Best Use of Social Media

  • adidas – ‘Hit The Winner’
  • AELTC – Wimbledon 2013: Don’t Miss a Moment
  • Aviva – #1every5
  • Liverpool FC – International Engagement Project
  • Lucozade – Powerleague Press Centre
  • QPR – A League of Their Own

Best Integrated Marketing Campaign

  • adidas – ‘It’s Blue, What Else Matters?’
  • Barclays – Premier League Thank  You
  • HSBC – British & Irish Lions – A Legendary Journey
  • Microsoft UK – British & Irish Lions 2013
  • Paddy Power – Right Behind Gay Footballers
  • Surrey County Cricket Club – ‘We Love Fridays’

Best Management of a Sportsperson

  • Alastair Cook – Paragon
  • Anthony Ogogo – Wasserman Media Group
  • Carl Froch – Matchroom Sport
  • James Anderson – Activate Sport Management
  • Leigh Halfpenny – Essentially


Agency of the Year

  • Fast Track
  • Iris Worldwide
  • M&C Saatchi Sport & Entertainment
  • Pitch
  • Synergy
  • Two Circles