Louise Martin CBE – campaign to become CGF President

The Challenge

To help secure the election of Louise Martin as the new President of the Commonwealth Games Federation (CGF) against the incumbent candidate Prince Tunku Imran of Malaysia.

The Outcome

On 2 September 2015, Louise Martin was overwhelmingly elected President of the CGF, and in doing so became its first ever female President.

VERO’s Role

  • Strategic counsel and advice on all elements of campaign communications
  • Led on design of campaign key messages and overarching narrative
  • Drafted and managed production of campaign Manifesto
  • Drafted Manifesto launch press releases and provided media support
  • Supported final presentation scripting and rehearsal