Seb Coe – Campaign to become IAAF PresidentAugust 19th, 2015Vero
Seb Coe – Campaign to become IAAF President
To help secure the election of Seb Coe as the new President of the International Association of Athletics Associations (IAAF), VERO led on the design and implementation of the global media, communications and social media strategy, as well as overall campaign messaging and narrative.
On August 19 2015, Seb Coe was elected President of the IAAF securing 115 votes and defeating Sergey Bubka, his opponent, by 23 votes.
Strategic counsel and advice on all elements of campaign communications
Led on design of campaign key messages and overarching narrative
Produced campaign Manifesto and press pack collateral
Oversaw production of campaign film
Drafted all major press releases and announcements
Provided 24/7 campaign press office function
Coordinated all international media relations activity including Manifesto launch, media round tables and election process in Beijing
Managed all digital media activation including @sebcoe Twitter account and sebcoe2015.org campaign website