Who we are

VERO is a strategic communications consultancy working in the business of sport with offices in London and Rio de Janeiro.

Who we advise

Sports federations, cities and countries bidding to host major sports events, leading decision makers in world sport, major sports clubs and brands.

What we do

Campaign strategy, communications, brand narrative and positioning, media and stakeholder relations, media training, presentation and speech writing, campaign marketing collateral and social media.

To tell the most compelling, creative and true story
to help our clients win, whatever their goal

“VERO greatly contributed to the unprecedented and historical achievement of the City of Rio de Janeiro to host the 2016 Olympic and Paralympic Games.”
Carlos Arthur Nuzman, President, Brazilian Olympic Committee
“Since we started working together in ’08, VERO has become a valued part of the IRB team and it is for this reason that we have no hesitation in recommending them to other clients in the business of sport.”
Dominic Rumbles, Head of Communications, IRB
“VERO’s strategic insights, professional counsel and international media advice were first class and proved invaluable to senior members of the Bid Committee throughout the campaign… We would have no hesitation recommending VERO to other clients in the business of sport.”
Nasser Fahad Al Khater, Communications & Marketing Director, Qatar 2022 Supreme Committee
“VERO’s communication counsel and advice at every turn of the campaign was first class. Their discipline, professionalism and skills were a huge asset to my campaign and an important factor in my election victory.”
Brian Cookson OBE, UCI President
“VERO has been with us from the earliest days of our campaign and their input and strategic insights were first-class throughout. Whether it was helping us define our narrative and key messaging or building our profile with global media VERO were there every step of the way. It has been a great journey together.”
Yang Ho Cho, Chairman and CEO of PyeongChang 2018
“We selected VERO for their proven campaigning expertise and in depth understanding of the international sporting environment and VERO certainly lived up to our expectations.”
Dominic Rumbles, Head of Communications, IRB
“After helping PyeongChang’s bid secure the 2018 Olympics, the win for Buenos Aires was another feather in the cap of PR guru Mike Lee, who runs VERO Communications.”
Around The Rings, 4th July 2013