John Zerafa, Director

  • John joined VERO in 2006 from the London Organising Committee for the Olympic Games where he was Head of Government Relations; he held the same position at the London 2012 Olympic bid where he coordinated all high-level, cross party political communications for the bid.  This included supporting and briefing senior politicians [including the Prime Minister and Mayor] and their officials to support the bid’s IOC lobbying activities and media relations strategy.
  • John has extensive political and campaign consultancy experience.  He began his career as a researcher and speech writer for  the Rt Hon Sir Edward Heath MP, former British Prime Minister.  He then spent  the next decade working in political communications, first for a leading  lobbying company and then ‘in house’ for broadcaster  ITV Digital and Sport England.
  • Since joining VERO,  John has work on many high profile campaigns, including advising Andrew Parsons, Gianni Infantino, Seb Coe and Brian Cookson in their successful elections as International Paralympic Committee,  FIFA, IAAF and UCI Presidents – in particular on global media relations.  John also advised Paris 2024 and Qatar 2022 on their respective bids to host the Olympic and Paralympic Games and FIFA World Cup.
  • John was a lead adviser for UK Sport on numerous successful major event bids including the World Artistic Gymnastics Championships 2015 and World Badminton Championships 2017.
  • John’s current clients include Morocco in its bid to host the 2026 FIFA World Cup and the Faroe Islands in its campaign for Olympic recognition.