Vero’s Services

Three key principles underpin and guide the work we do with our clients.

Creating a narrative

Developing a seamless story that captures the essence of an organisation’s DNA, ties together all the internal and external communications and at a rational and emotional level with audiences.

Understanding audiences

Profiling each target audience – internal and external – to tailor messaging, approach and materials is critical to ensuring a positive change in perception or behaviour.

Campaigning approach

We understand the principles of campaigning and recommend an informed mix of relevant components that tie in to the narrative for maximum impact.
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Campaign Strategy & Planning

communications

Communications Programmes

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Major Event Bidding Strategy

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Brand Narrative Development

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Media Relations & Training

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Reputation Management

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Presentations & Training

athlete

Athlete Promotion

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Stakeholder Engagement

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Brand Marketing & Sponsorship

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Specialist Services

“VERO’s strategic insights, professional counsel and international media advice were first class and proved invaluable to senior members of the Bid Committee throughout the campaign… We would have no hesitation recommending VERO to other clients in the business of sport.”
Nasser Fahad Al Khater, Communications & Marketing Director, Qatar 2022 Supreme Committee
“VERO’s communication counsel and advice at every turn of the campaign was first class. Their discipline, professionalism and skills were a huge asset to my campaign and an important factor in my election victory.”
Brian Cookson OBE, UCI President
“VERO has been with us from the earliest days of our campaign and their input and strategic insights were first-class throughout. Whether it was helping us define our narrative and key messaging or building our profile with global media VERO were there every step of the way. It has been a great journey together.”
Yang Ho Cho, Chairman and CEO of PyeongChang 2018
“We selected VERO for their proven campaigning expertise and in depth understanding of the international sporting environment and VERO certainly lived up to our expectations.”
Dominic Rumbles, Head of Communications, IRB
“After helping PyeongChang’s bid secure the 2018 Olympics, the win for Buenos Aires was another feather in the cap of PR guru Mike Lee, who runs VERO Communications.”
Around The Rings, 4th July 2013