Rugby World Cup 2015
The Challenge
To help World Rugby develop and implement its global communications strategy in the lead up to and during Rugby World Cup 2015.
The Outcome
Following a thrilling tournament, Rugby World Cup 2015 has been confirmed as the best-attended, most-viewed, most socially engaged, most competitive and most commercially successful Rugby World Cup to date.
VERO’s Role
- Strategic counsel and advice to World Rugby leaders on key issues and general communications strategy
- Helped develop key messages and overarching narrative
- Media trained key spokespeople
- Produced a comprehensive briefing pack for World Rugby directors
- Created a detailed crisis communications manual and scenarios document to ensure World Rugby leadership were prepared for every eventuality
- Drafted major speeches & presentations delivered by leadership
- Prepared materials for international press conferences ahead of and during tournament
- Supported on the drafting of press releases and announcements
- Provided 24/7 campaign press office function
- Managed all media operations for World Rugby Awards, featuring leading teams and players
