Casa Brasil

The Challenge

To find the perfect venue for Rio 2016 and the Brasilian Olympic Committee (COB) to set up their ‘Olympic House’ (Casa Brasil) for the London 2012 Olympic and Paralympic Games.

The Outcome

• The signing of the agreement between the COB, Rio 2016 and Somerset House marked the first official announcement by a National Olympic Committee regarding the selection of its ‘Olympic House’ for the 2012 Games in London
• With Rio following London as the next host of the Olympic and Paralympic Games in 2016, Casa Brasil was a focal point during the 2012 Games. Somerset House offered a beautiful setting to showcase real Brasilian experiences and culture, and provided the ideal venue to celebrate the nation’s sporting achievements, and the handover of the Olympic Spirit from London to Rio

VERO’s Role

• Researched a variety of venue options
• Provided the client with the best options for their HQ during London 2012 ensuring ideal location, space and cultural relevance
• Ensured swift and effective understanding of the requirements for venue and location
• Facilitated agreement between the client and Somerset House
• Identified Kings College London as the site for Casa Brasil’s dedicated media centre.