Qatar 2022

The Challenge

Create and implement a communications strategy and campaign to support the Qatar 2022 Bid Committee in its bid to host the 2022 FIFA World Cup.

The FIFA Executive Committee voted 14-8 in the final round of voting to award Qatar the right to stage the 2022 FIFA World Cup.

Provide lead strategic counsel and advice to senior members of the Bid Committee on all key communications and marketing elements of the campaign
Continually develop the bid campaign narrative and key messaging
Lead engagement with specialist football, bidding and sports media
Devise and manage media and stakeholder engagement activities at key campaign moments, provide media training for senior bid leadership and help with presentation preparation and rehearsal
Develop major speeches and presentations
Ensure alignment of all campaign elements – including presentations, films and brochures with the overarching narrative
Work with Qatar 2022’s global PR agency to provide strategy and coordination for targeted media activities in FIFA Executive Committee member countries and the Middle East