Global Promotion of Squash

The Challenge

Support the World Squash Federation in its bid to join the Olympic Sports Programme
Grow the global profile of Squash with key Olympic, sports and international media
Create an integrated campaign to raise awareness of the assets of Squash and how it has modernised as a sport

Squash widely regarded as having ran the most pro-active and engaging communications strategy of all eight bidding sports
In May 2013 Squash, Wrestling and Softball-Baseball shortlisted by the IOC to join Olympic Sports Programme
Squash seen as delivering the most professional presentation @ the IOC Session in September 2013
Squash continues to seek a place on the Olympic Sports Programme and has grown its profile and support to the International Sports community

Develop a compelling Squash narrative and key messages
Run a global media outreach programme to communicate innovations in Squash / why it would be an ideal addition to the Games
Create stand out marketing collateral and campaign style films
Advise on social media strategy & utilising players / bid ambassadors
Script and create key speeches and presentations to the IOC