ASPIRE4SPORT 2012

The Challenge

Create and implement an international media relations strategy that generates profile and cut-through for the Aspire4Sport (A4S) conference in leading international sport-business media.

The Outcome

• 87% of international articles featured either ASPIRE4SPORT branding or mentioned “ASPIRE4SPORT”
• 54 international broadcast items e.g. ESPN, Sky Sports, Corriere Dello Sport & Eurosport
• 5 international newswire articles e.g. Reuters, Associated Press and AFP
• 34 international print/online articles e.g. The New York Times, Chicago Tribune, Times of India and Marca
• 22 articles placed in specialist sport business media

VERO’s Role

• Devised and implemented international media relations strategy and plan for A4S
• Built awareness of A4S ahead of the conference with regular news updates of key note speakers and sports ‘stars’
• Managed all international media activity during A4S including mixed zones, 1-on-1 interview requests and media operations for over 50 international journalists
• Close liaison with key speakers/sports stars and their agents to ensure maximum impact from their media activity
• Briefed facilitators of high profile panels to ensure newsworthy issues were debated
• Drafted and distributed daily news releases across the 4 day conference
• Produced full media report and analysis