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Doha 2020 Bid Appoints Lead International Advisers

Doha, Qatar, 12 October: Doha 2020 today announced the appointment of VERO Communications and Andrew Craig as lead advisers to their bid to host the 2020 Olympic and Paralympic Games.

Commenting on the appointments, Sheikh Saoud bin Abdulrahman Al-Thani, Secretary General of the Qatar Olympic Committee and Vice-President of Doha 2020, said: “We are delighted to have both […]

By |October 12th, 2011|Posts|Comments Off on Doha 2020 Bid Appoints Lead International Advisers|

VERO announces collaboration with leading PR agency in Brazil - Approach

Rio de Janeiro, Brazil: 22nd August 2011 – VERO Communications, a leading international sports marketing and communications agency and its new Brazilian company (MLA True Communications) has today announced a collaboration with Approach, one of Brazil’s largest PR agencies.

The announcement comes on the eve of a major event in Rio to launch VERO in Brazil and the new partnership […]

By |August 22nd, 2011|Posts|Comments Off on VERO announces collaboration with leading PR agency in Brazil - Approach|

World Squash Federation Appoint Leading Bid Consultants

Following the IOC’s announcement that Squash is on the shortlist for Olympic inclusion in 2020, the World Squash Federation [WSF] today announced that it has appointed VERO Communications to be their Bid Management Company.

WSF President N Ramachandran, commenting on VERO’s appointment said:
“I am delighted that we have reached agreement with VERO for them to be our Bid Management […]

By |July 7th, 2011|Posts|Comments Off on World Squash Federation Appoint Leading Bid Consultants|

VERO Communications helps PyeongChang 2018 to historic victory

DURBAN, SOUTH AFRICA, 6 JULY 2011: The PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee today claimed a historic victory as the Winter Games were awarded to a Korean city for the first time, and praised VERO Communications for the role the agency played in the successful campaign.

VERO, a leading international sports marketing and communications agency, […]

By |July 6th, 2011|Posts|Comments Off on VERO Communications helps PyeongChang 2018 to historic victory|

SportsPro Magazine (July 2011) – Storied Campaign

In five short years Vero Communications has established itself as one of the most recognisable names in the sports industry worldwide. SportsPro caught up with Mike Lee, chairman of the agency that has played a key role in Rio de Janeiro’s successful bid for the 2016 Olympic Games, rugby’s entry into the Olympic Sports programme and Qatar’s campaign to […]

By |July 5th, 2011|Posts|Comments Off on SportsPro Magazine (July 2011) – Storied Campaign|

Management Today - Reputation is the name of the game

PR supremo Mike Lee was on the 2012 Olympic bid team and we won; not on the 2018 World Cup one and we lost; backed Qatar 2022 … You do the maths: how you spin it is how you win it.

Right now, sport is a huge business. In 2009, the global sport market - including sponsorship, merchandising, media rights […]

By |June 30th, 2011|Posts|Comments Off on Management Today - Reputation is the name of the game|

VERO Shows its Brazilian side

VERO SHOWS ITS BRAZILIAN SIDE

VERO Communications launches new office in Brazil – MLA True Communications

Hettie Paul appointed as Brazil Manager to lead new local office in Rio de Janeiro

25th May 2011, London, UK. VERO Communications, a leading international sport business consultancy based in London, is delighted to announce the launch of its first overseas office in Rio de Janerio, […]

By |May 25th, 2011|Posts|Comments Off on VERO Shows its Brazilian side|

VERO shortlisted for CIPR Awards

VERO Communications receives 2 nominations for CIPR Excellence Awards 2011

Covering work completed over the past 12 months, VERO has been shortlisted in two categories for best Global Public Relations and the Outstanding Small Consultancy award.

The nominations are on the back of one of the most successful years in VERO’s history. Following VERO’s role in the successful Rio 2016 Olympic […]

By |May 24th, 2011|Posts|Comments Off on VERO shortlisted for CIPR Awards|

The Observer, 20 predictions for the next 25 years

Sunday 2nd January 2011
15 Sport: ‘Broadcasts will use holograms’
Globalisation in sport will continue: it’s a trend we’ve seen by the choice of Rio for the 2016 Olympics and Qatar for the 2022 World Cup. This will mean changes to traditional sporting calendars in recognition of the demands of climate and time zones across the planet.

Sport will have to respond […]

By |January 6th, 2011|Posts|Comments Off on The Observer, 20 predictions for the next 25 years|

The Guardian - Mike Lee, the Englishman behind Qatar’s World Cup success

Mike Lee, the Englishman behind Qatar’s World Cup success

Having helped to bring the Olympics to London in 2012 and Rio four years later, Mike Lee is toasting another victory tonight

Mike Lee worked for the Premier League and for Uefa before working on successful bids for the 2012 and 2016 Olympics and the 2022 World Cup.

At least there was […]

By |December 3rd, 2010|Posts|Comments Off on The Guardian - Mike Lee, the Englishman behind Qatar’s World Cup success|