Case Studies
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- VisitBritain
- England and Wales Cricket Board (ECB)
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
International Rugby Board (IRB)
The challenge
Promoting the global growth of Rugby and securing Rugby’s re-entry into the Olympic Games
VERO’s Role
- Development of campaign strategy and communications plan
- Development of campaign narrative and key messaging
- Creation of campaign film and brochures
- Management of media relations and stakeholder engagement
The Result
IRB now have a focused campaign strategy with targeted, dynamic collateral and an inspirational film launched during the Beijing Games.
Raised profile of Rugby and Sevens among IOC members, influencers, Olympic and sports business media and key IRB stakeholders.