About Us

Our mission is to tell the most compelling, creative and true story to help our clients win, whatever their goal

Who we are

VERO was established in January 2006 by Mike Lee OBE – former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid – with the purpose of offering campaigning style communications, brand positioning and stakeholder engagement solutions to clients in the business of sport.

At the heart of VERO lies a strategic approach to communications stemming from a genuine belief in the power of brand narrative to engage and inspire audiences.

We work with a variety of clients including:

  • businesses who want to utilise sport and the 2012 landscape to help enhance their brand
  • domestic and international sport federations who want to develop their profile
  • cities and countries bidding to host major events

Underpinning all our services is the core belief in offering smart counsel, strategic advice and creative solutions that will resonate and have impact.