About Us

Our mission is to tell the most compelling, creative and true story to help our clients win, whatever their goal

Who we are

VERO was established in January 2006 by Mike Lee OBE – former Director of Communications and Public Affairs for London’s sucessful 2012 Olympic bid – with the purpose of offering campaigning style communications, brand positioning, campaign planning, and stakeholder and media relations solutions to clients in the business of sport. Most recently, VERO was at the centre of Rio’s 2016 Olympic and Paralympic bid as well as Rugby Sevens’ campaign for inclusion in the Olympic Games. At the heart of VERO lies a strategic approach to communications stemming from a genuine belief in the power of brand narrative to engange and inspire audiences. We work with a variety of clients including:

  • businesses who want to utilise sport and the 2012 landscape to help enhance their profile and brand
  • domestic and international sport federations
  • rights holders and sponsors
  • cities and countries bidding to host major events

Our mission is to tell the most compelling, creative and true story to help our clients win, whatever their goal

To tell the most compelling, creative and true story to help our clients win, whatever their goal.