Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
England and Wales Cricket Board (ECB)
The challenge
To support the ECB in their bid to host the 2009 Twenty20 World Cup and the 2019 Cricket World Cup
VERO’s Role
- Creation of the bid narrative and supporting key messages
- Writing and production of bid documents
- Development of campaign strategy
- Strategic counsel to bid team
- Media relations support
The Outcome
The ECB was awarded the 2009 Twenty20 World Cup and the 2019 Cricket World Cup. Widespread media coverage was achieved.