Women’s Sport and Fitness Foundation (WSFF)

The challenge

To build strong and meaningful relationships between the WSFF and targeted female MPs. Establish the WSFF as the thought leader in the women’s sport and fitness arena

VERO’s Role

• Create a fitness mentoring scheme involving eight female MPs from across the political parties
• Identify and liaise with relevant female MPs
• Manage the logistics of the scheme including linking MPs with the appropriate gyms and personal trainers
• Ensure follow up meetings between the MPs and the WSFF
• Monitor the scheme on behalf of the WSFF

The Outcome

The MPs completed the scheme and were delighted with the service. The WSFF has developed new relationships with relevant female MPs who have expressed a desire to champion the WSFF’s core public policy issues