Singapore 2010 Youth Olympic Games bid

The challenge

Ensure Singapore was short-listed by the IOC to host the First YOG

VERO’s Role

  • Create the Singapore YOG brand narrative and key messaging
  • Devise a comprehensive communications and PR strategy to support the bid
  • Provide strategic counsel to the Singapore team on its bid strategy and for IOC relations
  • Manage the production of the Singapore Candidate File and campaign film

The Outcome

Singapore was one of five cities short-listed by the IOC in November 2007 and won the right to host the 2010 Youth Olympic Games