Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
Singapore 2010 Youth Olympic Games bid
The challenge
Ensure Singapore was short-listed by the IOC to host the First YOG
VERO’s Role
- Create the Singapore YOG brand narrative and key messaging
- Devise a comprehensive communications and PR strategy to support the bid
- Provide strategic counsel to the Singapore team on its bid strategy and for IOC relations
- Manage the production of the Singapore Candidate File and campaign film
The Outcome
Singapore was one of five cities short-listed by the IOC in November 2007 and won the right to host the 2010 Youth Olympic Games