Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
VisitBritain
The challenge
Help develop VisitBritain’s sport tourism strategy
VERO’s Role
- Develop a comprehensive database of all sporting and related event opportunities
- Identified events that would maximise tourist potential in key markets
- Stakeholder/partnership mapping
- Advise on successful bidding
The Outcome
VB now has one of the most comprehensive databases on sport events ever produced, with a clear strategy to ensure it fully benefits from 2012 related opportunities.