Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
UK Sport, Sport England, Youth Sport Trust
The challenge
Devise and manage fringe event activity at the three party political conferences. Achieve cut-through in a crowded political conference calendar
VERO’s Role
- Create fringe concept for the three organisations highlighting the role each plays in delivering sport in England
- Drafting scripts for the speakers at the fringe events
- Identifying political speakers and target guests for each event
- Drafting question and answer briefing
- Event management logistics
The Outcome
Fringe events were some of the best attended across the three party conferences. Events were attended by well over 100 MPs, special advisers, party researchers and key stakeholders. Helped cement position of the three organisations as seamless and unified.