Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
UK Athletics
The challenge
To change the perception of UK Athletics
VERO’s Role
- Communications and brand audit
- Creation and advice on implementation of 12 month communications programme
- Management of all stakeholder communications, including media relations around resignation of CEO and recruitment of new Chair and CEO
- Ongoing strategic communications advice, including crisis management planning
The Outcome
UK Athletics has implemented the strategic communications programme. New Chairman and Chief Executive received positive coverage by media and strong stakeholder support