Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
Lawn Tennis Association (LTA)
The challenge
Organise Her Majesty the Queen’s opening of the National Tennis Centre and associated media strategy
VERO’s Role
- Close liaison with the President and the Director of Communications
- Built messages around the LTA’s new “approach” into the event
- Helped ensure stakeholder engagement
- Focused the event on the future, not the past
The Outcome
The event was more than a ribbon cutting ceremony, it showed all the key stakeholders where British tennis is going in the future. The media coverage excelled the LTA and Buckingham Palace’s expectations.