Case Studies
- Rio 2016 Candidate City
- International Rugby Board (IRB)
- International Association of Athletics Federations (IAAF)
- Singapore 2010 Youth Olympic Games bid
- England and Wales Cricket Board (ECB)
- VisitBritain
- UK Athletics
- Women’s Sport and Fitness Foundation (WSFF)
- Women’s Sport and Fitness Foundation (WSFF) II
- Lawn Tennis Association (LTA)
- UK Sport, Sport England, Youth Sport Trust
International Association of Athletics Federations (IAAF)
The challenge
Create a launch event for a major new athletics magazine and global website in an innovative and exciting way. Ensuring positive media coverage and stakeholder engagement.
VERO’s Role
- Create the launch event concept
- Create the content for the launch
- Draft scripts for speakers
- Devise event media strategy
- Identify stakeholders to be invited
- Managing the event on the day
The Outcome
Successful event held at the O2 in London with participants including Seb Coe, Jonathan Edwards, Steve Ovett and Wilson Kipketer. Over 30 journalists attended the event which created a buzz within the media and key stakeholders and gained positive media coverage.