• Campaign Strategy & Planning
• Brand Narrative Development
• Brand Assessment
• Sponsorship Alignment
• 2012 / Olympic Brand Marketing Communications
• Major Event Bidding Strategy
• Reputation/Crisis Management
• Media Relations and Training
• Stakeholder Engagement
• Political Networking
• Affiliate Services

Major Event Bidding Strategy

VERO, based on first-hand experiences from the successful London 2012 Olympic and Paralympic Games bid, will create and implement a campaign strategy spanning the domestic and international media, relevant decision makers, influencers, politicians and key stakeholders. Underpinning our approach lies an innovative use of brand narrative and tailored messaging.

We set milestones throughout the campaign to assess the success of our approach and tactics and readjust where necessary.