News
Rio 2016 Elected Olympic and Paralympic Games Host City - VERO Press Coverage
Vero Communications has been in the news this week following the election of Rio de Janeiro as the Host City of the 2016 Olympic and Paralympic Games. VERO supported Rio 2016 on the ground at the 121st IOC Session in Copenhagen where the Host City decision was made on 2 October 2009.
VERO has worked with Rio 2016 since June 2008, providing a broad range of strategic counsel to the bid team to help achieve a successful campaign, including: devising and implementing communications strategies; developing Rio’s overarching bid narrative and key messaging; communications planning and onsite support at Olympic Family presentations; international media relations; executing key international media briefings, including during the final week in Copenhagen; the creation of Bid communications materials.
Please find a number of articles regarding VERO and Rio 2016 in our news section
The VERO Rio 2016 case study can be viewed here: http://www.verocom.co.uk/case_studies/rio-2016/