International Association of Athletics Federations (IAAF) - Spikes

The Challenge

Create a launch event for a major new athletics magazine and global website in an innovative and exciting way. Ensuring positive media coverage and stakeholder engagement.

VERO’s Role

  • Create the launch event concept
  • Develop content for the launch (e.g. quantifying lengths and heights jumped by athletes into tangible everyday measures)
  • Draft scripts for speakers
  • Devise event media strategy and proactive outreach with media
  • Identify stakeholders to be invited
  • Managing the event on the day

The Outcome

Successful event held at the O2 in London with participants including Lord Coe, Jonathan Edwards, Steve Ovett and Wilson Kipketer. Over 50 journalists and broadcasters attended the event which created a buzz within the media and key stakeholders and gained very positive media coverage.