About Us
Our mission is to tell the most compelling, creative and true story to help our clients win, whatever their goal
Who we are
VERO was established in January 2006 by Mike Lee OBE - former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid - with the purpose of offering campaigning style communications, brand positioning, campaign planning, and stakeholder and media relations solutions to clients in the business of sport.
Most recently, VERO was at the centre of Rio’s successful 2016 Olympic and Paralympic bid as well as Rugby Sevens’ campaign for inclusion in the Olympic Games.
At the heart of VERO lies a strategic approach to communications stemming from a genuine belief in the power of brand narrative to engage and inspire audiences.
We work with a variety of clients including:
- businesses who want to utilise sport and the 2012 landscape to help enhance their profile and brand
- domestic and international sport federations
- rights holders and sponsors
- cities and countries bidding to host major events
Underpinning all our services is the core belief in offering smart counsel, strategic advice and creative solutions that will resonate and have impact.