Campaign Checklist

• Organisations and their stakeholders must have discipline
• Communications must lie at the core of an organisation
• Developing a genuine “narrative” is an evolving process
• Deliver the narrative in the most imaginative way
• Understand your multiple audiences
• Tweak the narrative depending on your audiences
• The narrative should reflect the essential ingredients of your brand
• Deliver the climax of the narrative towards the end of the campaign
• Always remember who you are trying to persuade
• Stay focused