News
Christine Ohuruogu Appoints Vero Communications
London, 22 April 2009: VERO Communications today announced that they have been appointed by World, Olympic and Commonwealth 400m champion Christine Ohuruogu to work on her communications strategy, media relations and profiling both nationally and internationally. The agency will also be working in collaboration with Ricky Simms of PACE Sports Management on commercial sponsorship opportunities for Christine.
Commenting on the appointment, Christine Ohuruogu said: “With the upcoming IAAF World Championships in Berlin this is a very important year for me and I am looking forward to defending my title. VERO Communications have an excellent reputation in the industry and a great track record of helping clients achieve their goals. I am delighted to be working with them and look forward to our partnership because communications will play an important role for me this year and in the lead up to London 2012.
“The VERO team have a real understanding of what motivates me as an athlete and great insights and ideas about how to bring this to life from a media perspective. While my focus at the moment is training and preparing for the Championships, I am very excited by the prospect of injecting new energy into my communications and commercial activities and connecting with my fans in innovative and exciting ways.”
Mike Lee, CEO of VERO Communications, said: “We are honoured to be working with an outstanding athlete like Christine whose commitment and determination are an inspiration to us all. We are confident that this, coupled with our experience in delivering successful communications strategies and campaigns, will make this a very interesting and fruitful partnership. We are also very excited by the natural opportunities that may arise between our existing clients and Christine and feel that our uniquely experienced team will deliver great results.”
Ricky Simms, Director at PACE Sports Management, said: “Our principal aim at PACE is to help talented athletes achieve their true potential and in my discussions with the VERO team, felt that our companies share the professionalism and integrity that is necessary to achieve this with Christine. I look forward to our collaboration with VERO and believe that their blend of experience, strong networks in the industry and thorough understanding of communications campaigns and sponsorship, particularly in the Olympic realm, will be real assets for Christine moving forward.”