News
IOC Executive Board Recommends Rugby Sevens for Olympic Inclusion
13th August, Berlin
VERO is delighted that the International Olympic Committee (IOC) Executive Board has recommended Rugby Sevens as one of two sports for inclusion in the Olympic Games in 2016.
VERO has been working with the International Rugby Board (IRB) throughout the campaign to help ensure that the case for Rugby Sevens inclusion into the Olympic Games is as powerful and persuasive as possible.
While this is a significant milestone in the campaign, the final decision will be made by IOC Members at the IOC Congress in Copenhagen on the 9th October 2009.
VERO has been assisting the IRB in the creation and development of the campaign strategy, communications plan, campaign narrative and key messaging. VERO is also supporting the management of media relations and stakeholder engagement and has advised on the campaign films and brochures.
Moving forward, VERO will be supporting the IRB in their preparations for Copenhagen.
Golf was recommended alongside Rugby Sevens by the IOC Executive Board from a list of seven sports, including baseball, softball, squash, roller sports and karate.