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campaign check list
- Communications must lie at the core of an organisation
- Organisations and their stakeholders must have discipline
- Developing a genuine “narrative” is an evolving process
- Deliver the narrative in the most imaginative way
- Understand your multiple audiences
- Tweak the narrative depending on your audiences
- The narrative should reflect the essential ingredients of your brand
- Deliver the climax of the narrative towards the end of the campaign
- Always remember who you are trying to persuade
- Stay focused
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